SEO Essentials: Optimising Your WordPress Page

1.   Use a Relevant Focus Keyword

From your keyword question pick out your focus keyword for Yoast – this won’t be the whole question.

So for example from “How Do I Find a Good Olympic Weightlifting Coach?” you could use “Good Olympic Weightlifting Coach” as your focus keyword.

Add this to the “Focus Keyword” box at the bottom of the page in the Yoast box.

2.   Give Your Page Title a Keyword

Use your keyword question in your page title:

“How Do I Find a Good Olympic Weightlifting Coach?”

This is what will appear as the title of your article in Google Search Results – it’s ok to ask a question in your title because that is what people are asking. You are directly answering their problem.

3.   Optimise Your URL

Use your keyword in your URL separated by dashes “-“

So your URL will look like this:

www.site.co.uk/good-olympic-weightlifting-coach

If it is like this: www.site.co.uk/goodolympicweightliftingcoach google will see “goodolympicweightliftingcoach” as all one word and that won’t make any sense so you need the hyphens in there.

4.   Use Your Focus Keyword in Your Content

Try to use your focus keyword in the first paragraph of your content near the beginning so that it is instantly recognisable by Google that this is what the content is about.

Content should ideally be around 500 words or more.

5.   Create Relevant Subheadings

Try to use at least one sub-heading in your content with your focus keyword in the sub-heading. So, for example the second paragraph could be about what to look out for when choosing a coach so the sub-heading could be:

“What should I look for in a Good Olympic Weightlifting Coach?”

How to add in a sub-heading:

Highlight the sub-heading and click on the drop down box at the top of the editor box that says “paragraph” and select “h2”

H2 will give you a heading that is not as big as the main title on the page – the main title on the page will show up as an H1 tag to Google – you really only need one H1 tag on the page – the rest should be H2 tags.

6. Include Images and Videos

Images and videos work really well and will increase the time your visitors spend on the site engaging with your content.

Pointers for images and videos:

  • Include alt tags with your keyword
  • Give your photo/video filename a name with the keyword in it when you save it
  • Save your images as 72dpi when you save them and if you are using photoshop use the “save for web” option so that your images aren’t too big and slow the site down.

7.   Internal Links

Include internal links to other pieces of content on your site to keep people on your site for longer and engaging with your content.

Link to the next article at the bottom of the page by putting in a line on what’s coming up next and adding in a link using the link button at the top of the page (highlight the link and click on the icon that looks like a chain link and then add in the URL to the dialogue box that comes up).

Highlight words in the article if they are potentially relevant to another article you have on your site – for example you may have a paragraph in an article about ‘sleep’ that reads like this:

Getting enough sleep is important for a healthy lifestyle and contributes to our diet and fitness.

If you have an article on diet then highlight the word “diet” and link it through to the other article.